Hi, my friends! This is my final assignment in my Graphic Design class for last quarter. I figured I'd show you what I learned and the process for these types of graphic design projects.
My instructor tasked each of us with designing a package application. The idea was to come up with a make believe product and design a label. We had to apply the label to the product and the packaging for the product and design one 8.5 x 11 magazine ad to sell our product.
So, peruse my assignment and then I'll talk a little more about it at the bottom.
Okay, now the first thing I had to come up with was my product idea and of course that was, BEER! Next, I had to determine what I wanted my design to look like. Now, a word about logos. If you remember seeing logos over your lifetime many of them are very simple, such as Apple's logo, is er... the apple. Many of the biggest companies in the world have very simple logos and that is how my class was taught to design everything. Simple is very hard for me, it feels as if the job is half finished if I don't put some doodads on my logo. But, with extreme discipline and the desire for a good grade I vigorously restrained myself. Ow!
Once I had my idea firmly in place, and drawing inspiration from some images of the recent comet in Russia, I started drawing a minimalist vision of a comet. I came up with a couple drawings, scanned them into my printer, sent them to my computer and opened them in Adobe Illustrator CS6. From there I traced them with the pen tool and started making adjustments. I came up with about ten iterations of a comet and with advice from my instructor and fellow students over the next couple days I chose one to utilize. Keeping it simple I put the logo on a black background over a dark blue planet with some light blue trim. I tried a couple different color schemes and like this one the best. I ended up with about four different label sizes for the different places I had to cover.
I had to collect some images off the net to apply my labels on. I did learn something interesting about beer advertisements, even though there are hundreds of ads for beer the images are all mostly shot from the same position, at eye level. I realized this when I started searching for bottles shot from different angles. I looked at a lot of images of beer bottles to find six at different angles. Ugh...
Then once I had my images, I opened them in Adobe Photoshop CS6 and started cleaning them up and cutting them out so I only had the bottle and not the entire image background. And, then it came time to apply the labels to the various packages and bottles. Using the Perspective tool I applied the labels to the six pack, that was a fairly straight forward operation. Applying the labels to the curved bottles was much more challenging I used the Warp tool for that, I think they call it the Warp tool, because I was seriously warped after using that tool--sarcasm! Not fun, got it done! The compound curves and perspectives are a pain!
In the end by stretching, twisting, tinting, painting, cutting and cursing I was able to finish this project. I hope you enjoy the view and my description of the process as much as I did doing it and writing about it here.
Thank you, C. Cory Spencer
Graphic Design Final Image Sources